Major FMCG company launches innovative UK graduate recruitment scheme
The rise of social networking in recent months cannot be ignored, particularly amongst the younger generations in society. Cadbury Schweppes have embraced this with a new graduate recruitment scheme using an online chat room which allows potential graduate employees to chat to interact with the company's present graduate staff
It's a winner on all fronts. Firstly, any graduate recruitment scheme which has the confidence to allow new prospects to quiz people who have already made the move is clearly convinced that it's career offering is good enough to stand up to scrutiny. This is not the first example of the companies use of innovative technology for graduate recruitment. In 2005 it began using graduate blogs to advertise the company gain new recruits, following this up in 2006 by offering MP3 downloads with company information.
The company has allocated around 8 hours per week in it's graduate recruitment calender to deal with online chat. The company is looking to recruit 20 new graduates throughout 2008.

